„Loyalty is the most valuable thing we can get from a customer.“Joachim Krimmel, Board Member of Klaus Faber AG
„My world has been revolving around the subject of cables and wires for a long time, but as the sales director of Faber, my main focus is on our clients, naturally. I am grateful for the many sustainable customer relationships we have been able to build on for many years already. This is on the one hand the case because we have wonderful and loyal customers. But it is also because our Faber team is doing its best every day to ensure that we can dependably keep our service and quality promise, and excel it in an ideal case.
Loyalty is the most valuable thing we can get from a customer. Loyalty needs time to grow. And it cannot even be forced with the best marketing tricks and gimmicks (may the marketing department forgive me). It is voluntary and based on values like dependability, trust, esteem and sympathy.
We also know that it is resilient and has its limits. We are not like a football team that people will even remain loyal to when it is playing badly or relegated. We need to be good at all times, and consistently provide a first-class performance and quality. Because loyalty must be earned. One needs to let the actions speak for themselves. Which is the reason why our entire company and every employee aims to see the world through the customer’s eyes, and to resolutely align our services and proposals with the customer’s wishes.
Only this way will we have satisfied customers who, in a best case scenario, will also become ambassadors of their and our favourite brand, Faber.“