Faber is undergoing changes, and what could be better for demonstrating a change to the outside than a new logo? The logo is the face of a company and of a brand. It is meant to summarize everything our company stands for at a single glance.
The assignment of packing all our strengths (trust, service, logistics, networking) into this single graphic led to the design of 50 logo variants overall, and the presentation of five.
The decision for the new logo was not only arrived at quickly, but also unanimously, because it describes what we stand for so succinctly: A worldwide logistics network revolving around the cable drum globe. Various cable lengths are delivered in all directions across various distances. Always at the centre: our company.
The typical Faber colours were retained, the rest was rejuvenated. Totally novel: The new logotype is supplemented by a figurative mark. By establishing a figurative trade mark, we are enabling greater recognizability, and that also in highly reduced sizes, as required for printing on cable, for example.
The new signet comes to represent our entire range of services, and suggests a company that "moves" and makes progress. We are thus taking a clear step in a new, more dynamic direction, and also clearly establishing a unique selling point in visual terms.
The new Faber catalogue.
Occasioned by the redesign of the logo, we have also revised our catalogue. It not only looks much more modern now, but we have also completely reworked its contents. Besides an updated product portfolio, you will also find important information on the fire classes as per Construction Products Regulation in the new catalogue.
FACAB® becomes FABER®.
The decision for this new visual identity goes hand in hand with the resolution to phase out the FACAB® brand, and place a clear focus on strengthening the FABER® brand and its recognition value.
We hope you like the new design as much as we do.