We are one of the leading providers in the cable and wire industry, and have been for over 68 years. Our success is based on a coherent business concept and on our workforce, which is as qualified as it is motivated. But the long-term success of our company is also based on the fact that we have set ourselves ambitious targets again and again in the history of our company, willing to make the changes required for their achievement. We have also arrived at policy-making decisions for the coming years, and elaborated four elementary guiding principles. These guiding principles serve to remind us of what spurs us on, and of what we should focus on as a company to also be successful in the future.
Our top priority in all our decisions and activities is that we want to work economically – for sustainable corporate success and secure jobs. We want to focus on the business segments that make us strong and where we perceive potentials.
These are the fundamental pillars our business concept is based on. We therefore need to focus on a continuous expansion of the product availability and product diversity to bolster our competitive standing. We bank on standard articles as well as niche products in doing so to ensure the permanent availability of a comprehensive product portfolio that is optimally attuned to the requirements of our customers.
Our work is customer-oriented through and through. We measure our success by the satisfaction of our clients. We not only aim to meet expectations, but to surpass them. Which is why we are continuously working on ourselves. A willingness to change and innovativeness are essential requirements for us to meet our own standards. Only by increasing our flexibility can we also be able to respond to changes in the market at greater speed and be the partner for our customers they desire. Our primary focus areas include an efficient sales organization, consistent process optimization, spot-on presentation of the company to the outside, and a strong corporate culture that also supports these aims.
We are a globally engaged company whose conduct is economically, ecologically and socially responsible. We are a fair partner with integrity for our customers as well as our suppliers, and also stick to the rules in dealing with our competitors. An employee-oriented personnel policy, the targeted deployment of resources and a responsible approach to the environment are essential elements of our self-conception.
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